A simple, yet powerful singular image was needed to communicate the launch of Mother Energy drink in 250ml, half the original size. Packing the same amount of punch as the 500ml can, the crisp, refreshing energy drink contains the 8 key ingredients to help keep you going throughout the day. Working together with clients and internally with creatives, multiple iterations of retouching and colour palettes were put forward to achieve the refreshed, exciting and dynamic key visual for the products launch.