MIPS
Rebrand and Protecting Your Purpose Campaign
With a mission to grow market share in a category sadly lacking in differentiation, MIPS needed to stand out and become more relatable. Hence the task was to build a new creative platform that positioned MIPS as a vibrant and dynamic organisation: one that champions members, supporting and protecting them at every stage of their medical journey. In collaboration with the MIPS marketing team, four MIPS members were selected as the faces of the campaign. Their stories were brought to life and amplified via social, print and digital channels. In conjunction with a brand video, events collateral, merchandise, brand guidelines and a full website redesign, the relaunch campaign has so far given MIPS a 5% uplift in member conversion.