Uncle Tobys
O&G Porridge Packaging and Good Morning Vibes Campaign
Breakfast is the most important meal of the day or so the old adage goes. Looking to start the day right and make the most of every morning Uncle Toby’s launched a new porridge and cereal with all natural, healthy ingredients. In conjunction with the new cereal, an instagram page was launched to encourage people to share photographs of their a.m. adventures. Imagery of people seeing the sunrise, taking a morning dip and enjoying a peaceful start to the day was used to reinforce that health and wellness was essential when you are to live your best life.