Grey Goose
Melbourne International Film Festival Opening Night
Grey Goose looked to secure their cultural partnership in Australia, by curating a luxury experience which aligns with their pursuit of the extraordinary. Having chosen film as a cultural pillar, the Melbourne International Film Festival was a partner that could bring the brand to life with VIP guests from the Australian film industry. From blue carpet arrivals to a launch night of 2,500, guests were engulfed in extraordinary multi sensory brand experiences of sight, sound, touch and taste, reinforcing the brand’s position as the ‘Worlds Best Tasting Vodka’.