Uniting
Smart Move Campaign For Retirement Living
Retirement and independent living facilities are no longer a loss of independence or a sign of aging. At Uniting, their retirement living packages enable retirees to experience the flexibility of a maintenance free lifestyle, allowing residents to have more time to enjoy doing the things they love. The campaign was developed from the insight that retirees are as active and vital and switched on as ever. Uniting helps to facilitate seniors to be surrounded by a like-minded community, along with access to on site amenities with increased safety and security. From a creative standpoint, it was about emotionalising the brand to create a lasting connection with the audience, showing a state of contentment, wellbeing and sense of community that can come from the next stage of life.