Pfizer
Anti-Viral Campaign
Conducting a public health awareness campaign around COVID-19, Pfizer partnered with trusted, community-minded identities to deliver a public service message through a number of campaign assets. Spearheaded by Ita Buttrose, Dr. Daniel Nour (2022 Young Australian of the Year) and Medical specialists, the campaign urged Australians to ask their GP about anti-viral pills that can help reduce the risk of hospitalisation or serious illness. Aiming to unite all of Australia with a clear public service message delivered from a diversity of perspectives, the multi-channel campaign was featured across TV, Radio, Print, Digital, PR, OOH, and Medical Media.